eBay HOLIDAY 2018

The holidays are the most competitive time of the year for retailers. eBay needed copy that was punchy and impactful in order to cut through the noise. I worked with the team to develop our campaign concept, style guide, and creative executions. Throughout the entire creative process, the goal was always to get customers to do their holiday shopping on eBay, and the results really paid off.

I created the copy for our “Better Than Black Friday” templates, which were so successful that the CMO of eBay Germany reached out to our CMO to praise the work and ask which creative agency we used. The Samsung TV asset beat its 6.93% benchmark with an 11.58% CTR.