eBay: Prime Day 2019
Amazon’s Prime Day is now a major retail moment, which means that companies like eBay need to develop hard-hitting creative campaigns to stay competitive. I helped concept eBay’s 2019 Prime campaign, where we strived to focus on the benefits of shopping on eBay and highlight our deals instead of simply playing off the word “Prime.”
Many of the email banners performed well above benchmark, the tech banner, in particular, more than doubled the benchmark of 3.17% with a CTR of 6.89%.
This particular asset was built during a time crunch and ultimately performed above benchmark across all platforms, driving over $800k GMB.
Email Banners CTR: 8.05% vs. Benchmark: 7.63%
CTR: 0.86% vs. Benchmark: 0.34% Email Banners CTR: 6.89% vs. Benchmark: 3.17%
CTR: 11.21% vs. Benchmark: 8.41%
With this asset, we intentionally deviated from our usual template so that we could really stand out on Prime Day.