eBay seller campaigns

eBay’s business is dependent on its sellers. So, it’s imperative that the company continues attracting new sellers as well as retaining their current sellers. I worked on campaigns for both B2C and C2C sellers to offer them tips, promos, and more.
One of the biggest challenges when writing to C2C sellers is trying to deliver a sell-to-buy message in such a limited amount of space. I came up with the idea for our “Sell. Shop. Summer.” campaign, which hits all the messaging points in an effective and succinct manner.