eBay: back to college

With companies like Walmart and Target making it possible for shoppers to find everything in one place and companies like Amazon offering next-day shipping, it’s difficult for eBay to attract attention during the back-to-college shopping season. I developed the campaign concept for this retail moment in 2018 and 2019. My 2018 concept spoke more to individuality because that was a large part of the company’s brand voice at the time. My 2019 concept really emphasizes the value of shopping on eBay, while still feeling laid back and conversational.