LEXI AMORIELLO
eBay Seller Campaigns
eBay’s business is dependent on its sellers. So, it’s imperative that the company continues attracting new sellers as well as retaining their current sellers. I worked on campaigns for both B2C and C2C sellers to offer them tips, promos, and more.
One of the biggest challenges when writing to C2C sellers is trying to deliver a sell-to-buy message in such a limited amount of space. I came up with the idea for our “Sell. Shop. Summer.” campaign, which hits all the messaging points in an effective and succinct manner.
Man walking past a building with an eBay ad in the background. The ad has large yellow text saying 'Sell Items in Demand. Put Money in Your Hand.' and a yellow 'Sell Now' button.
A promotional banner showing a person taking a photo of an orange handbag with a smartphone, a blender, and glasses of limeade with lime slices and ice cubes. The text reads, 'Sell. Shop. Entertain. Earn extra cash for your next summer bash. Sell Now.'
A promotional banner showing a person taking a selfie with a red smartphone, a red phone case, a guitar, and a smiling couple outdoors with scenic views in the background.
Promotional graphic with bright yellow and green background, featuring a smartphone and a bladeless fan, with purple text encouraging to start spring with a game to win prizes.
A smiling man carrying two cardboard boxes with eBay logos, standing against a gray background. The left side of the image features promotional text about holiday selling tips and a start selling button.
Promotional graphic with a pink gift box decorated with dark purple ribbon and pink, purple, and cream-colored pom-pom embellishments, on a dark purple background. Text in white and purple encourages selling during the holiday shopping season, with a button that says 'Start Selling'.
eBay promotional webpage offering tips for holiday selling, featuring hot items like iPhone X, Xbox game, Harry Potter socks calendar, luxury handbags, and holiday shipping deadlines, with images and call-to-action buttons.
Screenshot of an online store homepage promoting small business selling. The top banner has bold text 'Shop Small. Save Big. Spark Change.' with a photo of two smiling men standing in a toy store. The website features categories like electronics, toys, home & garden, men's, women's, and kids' fashion, jewelry, health, collectibles, and featured videos.