A young woman with long blonde hair smiling at the camera, wearing a black top and a silver necklace, with a bright green background and a small teal section in the bottom right corner.

LEXI AMORIELLO

eBay: Prime Day 2019

Amazon’s Prime Day is now a major retail moment, which means that companies like eBay need to develop hard-hitting creative campaigns to stay competitive. I helped concept eBay’s 2019 Prime campaign, where we strived to focus on the benefits of shopping on eBay and highlight our deals instead of simply playing off the word “Prime.”

Many of the email banners performed well above benchmark, the tech banner, in particular, more than doubled the benchmark of 3.17% with a CTR of 6.89%.

Advertisement for a crash sale on electronics and gadgets, featuring Google Home Hub, LG 65-inch 4K smart TV, and Samsung earbuds with discounted prices. 
This particular asset was built during a time crunch and ultimately performed above benchmark across all platforms, driving over $800k GMB.
A banner advertisement with a purple background and pink and white text promoting a shopping service, including a shopping cart icon and a button saying 'We Got You'.
Digital advertisement featuring pink cubes with black icons of various products like bicycles, gaming controllers, shoes, cameras, and appliances, set against a purple background, promoting endless choices and epic deals.
Advertisement for home kitchen appliances, featuring a silver electric grill, a pink stand mixer with a whisk attachment, and a pink background with promotional text about discounts up to 70% off.

Email Banners CTR: 8.05% vs. Benchmark: 7.63%

An advertisement showcasing a smartwatch and a laptop with discounts. The left side displays a smartwatch with the text 'Limitless Tech. Lowest Prices.' and a button saying 'Time to Upgrade.' The right side shows a laptop with a red background and a note about an extra 20% off tech items.

CTR: 0.86% vs. Benchmark: 0.34% Email Banners CTR: 6.89% vs. Benchmark: 3.17%

Graphic advertising a daily deal event with floating pink cubes displaying icons of various products like shoes, headphones, gaming controllers, and cameras, with text promoting deals that include free shipping.
Red KitchenAid Nespresso coffee machine bundle with a black Nespresso milk frother on a white background. Text advertises hot coffee, prices, and free shipping.
Advertisement banner displaying a PlayStation controller and a black gaming headset, with text about video game accessories priced at $39.99 and under for Xbox, Nintendo, and more.
Red background advertisement for Adidas shoes with white, grey, and yellow sneaker and promotional text offering up to 60% off.
Text on a purple background that says, "If it’s the right price, it’s here."

CTR: 11.21% vs. Benchmark: 8.41%

With this asset, we intentionally deviated from our usual template so that we could really stand out on Prime Day.